Digital Expertise Action
digital services.
Your Expansion Engine for Franchise Success.
You built something great. Now it’s time to franchise it — with the marketing systems, strategy, and growth infrastructure to do it right.
With more than 20 years of experience, Guastel have built a reputation for excellence and innovation in the digital marketing space. We pride ourselves on our client-centric approach,
Brand Positioning Franchise. Marketing FranchiseGrowth Performance Strategy Franchise Funnel.
You Built a Great Business. Now Let’s Build 100 More.
You Bring the Business. We Bring the Scale.
Grow Beyond One Location — the Smart Way.
Brand Positioning & Franchise Readiness
Franchise Funnel & Sales Lead Generation
Digital Marketing
Growth Analytics & Performance Tracking
We Help You Attract Franchisees and Accelerate Growth.
Guastel helps successful business owners transform into franchise-ready brands — with everything you need to attract top franchisees, launch new locations, and grow your network with confidence.
This is for business owners who:
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Have a proven, profitable business model
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Are ready to franchise, license, or expand
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Need help with marketing, positioning, and systems
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Want to attract qualified franchisees and support local success
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Don’t want to waste time hiring multiple vendors or consultants
How We Help You Grow
We don’t just help you start your franchise journey — we support your franchisees with ongoing digital expertise to fuel performance, consistency, and scale at every stage.
Franchise Brand Positioning & Messaging
Clarify your value as a franchise opportunity with standout positioning, franchisee profiling, and pitch-perfect messaging that gets the right people interested.
AI High-Converting Franchise Funnels
Capture and convert qualified leads with AI custom-built funnels and Smart Marketing — completed with landing pages, automation, and CRM integration for effortless lead management.
Franchise Opportunity Microsite
A sleek, conversion-driven website or landing page that showcases your offer, highlights your success, and inspires franchisees to take action.
SEM Paid Lead Generation Campaigns
Drive a steady stream of franchisee inquiries through performance-driven campaigns on Meta, Google, and LinkedIn — all optimized to attract your ideal candidates.
Marketing Launch Kits for New Franchisees
Help every location hit the ground running with ready-to-use ad templates, social content, email flows, and launch calendars customized for your brand.
Local Advertising Playbooks
Provide franchisees with proven digital marketing strategies they can implement locally — including PPC setups, SEO tips, and local promotion tactics.
Franchise Brand Guidelines
Protect your brand’s identity with professional guidelines covering logos, colors, voice, and visuals — everything franchisees need to stay consistent.
Performance Dashboards & Analytics Setup
Track what matters most — from leads and conversion rates to local ad performance and ROI — in a single, easy-to-understand dashboard.
Franchisee Onboarding Systems
Smooth, scalable onboarding experiences using training videos, SOPs, digital documents, and automated workflows to reduce friction and save time.
SEO & Local Listings Optimization
Boost Franchisee local visibility for each location with expert SEO strategies and accurate business listings on platforms like Google Business, Yelp, and more.
Franchise Growth Strategy & Consulting
Partner with our team to refine your expansion roadmap, optimize unit performance, and grow your brand with clarity, confidence, and expert guidance.
Ongoing Digital Support for Franchisees
Ensure every franchisee continues to succeed with direct access to our digital team for support, updates, campaign adjustments, and performance check-ins. We act as their go-to marketing partner — so you don’t have to manage everything yourself.
HOW TO FRANCHISE YOUR BUSINESS
Phase 1: Strategy
The first phase lays the groundwork for your franchise’s success through a comprehensive strategic overview. Together, we’ll define a tailored go-to-market approach that covers everything from your franchise business plan and financial modeling to budget allocation and cost structure. We evaluate the franchise fee, royalty model, and overall cost of franchising to ensure long-term sustainability—for both the franchisor and future franchisees. You'll gain clarity on the full timeline, from planning to launch, and benefit from realistic profit forecasting that aligns with your growth vision. This phase turns your ambition into a viable, scalable plan backed by numbers.
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Phase 2: Documents
This phase centers on building the legal and operational foundation of your franchise through precise documentation. We develop and refine your Franchise Disclosure Document (FDD) and Franchise Agreement (FA), ensuring all rights, obligations, and protections are clearly defined. From outlining territory rights and performance standards to preparing for state-specific registrations and filing fees, every detail is covered. We also plan for FDD renewal and future updates to keep you compliant as your network grows. By proactively addressing potential areas of conflict and embedding fair resolution mechanisms, this phase safeguards your brand and builds trust with future franchisees.
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Phase 3: Operations
In this phase, we establish the operational backbone of your franchise, translating strategy into daily execution. We define the essential software and tech stack your franchisees will need to run efficiently—from POS systems to CRM platforms and internal communications tools. We help you curate a list of approved vendors. Real estate and site selection guidelines are also developed, helping franchisees choose locations that align with your brand’s footprint and market potential. Finally, we build your Franchise Operations Manual—covering critical topics like staffing, training, customer service standards, inventory management, and local marketing—to ensure seamless replication and scalability.
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Phase 4: Launch
The launch phase is where your franchise offer goes to market with impact and precision. We activate a complete sales and marketing strategy designed to attract qualified franchise leads through targeted lead generation, digital campaigns, and a compelling franchise brochure. You'll have a clearly defined franchise sales process, complete with financing options and guidance on navigating SBA lending programs. Our team ensures your brand is protected and consistently represented across all touchpoints—from legal manuals to visual identity. We also provide franchisee training programs and real estate support, helping new partners confidently open their doors and operate to your standards from day one.
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PHASE #1
- Strategy Overview
- Strategy & Budget
- Cost of Franchising
- How long will it take?
- Franchise Business plan
- Franchise Fee
- Royalty Fee
- Financial Modeling
- Profit Forecasting
PHASE #2
- Disclosure Document (FDD)
- Franchise Agreement (FA)
- Right Defined by the FA
- Franchise Attorney Review
- State Registrations
- Filing Fees
- FDD Renewal & Updates
- Resolving Conflicts
PHASE #3
- Operations
- Software/Tech Needed
- Approved Vendors
- Real Estate & Site Selection
- Operations Manual
- Franchise Fee
- Manual Topics
PHASE #4
- Franchise Launch
- Sales & Marketing
- Lead Generation
- Franchise Brochure
- Franchise Sales Process
- Franchise Financing
- The SBA Lending Process
- Franchisee Training
- Manuals & Brand Protection
- The Training Programs
- Franchisee Real Estate
Starter Plan
For Small Businesses
A low-barrier entry to help small businesses understand if franchising is the right move.
- Strategy Overview & Consultation
- Basic Franchise Business Plan
- Cost of Franchising & Budget Guidelines
- Introductory Financial Modeling
- Franchise Fee & Royalty Structure Guidance
- General Go-to-Market Timeline
- 1-Hour Legal Alignment Session (w/ Your Attorney)
Launch Ready Plan
Includes everything in Starter, plus:
Structured for brands ready to take their first steps toward finding franchisees. Includes everything in Starter, plus:
- Franchise Sales Process Overview
- Franchisee Profile & Buyer Persona
- Franchise Brochure (1/2-pages PDF)
- Franchise Operations Manual (Core Structure Only)
- Tech Stack & Vendor List Recommendations
- Brand & Visual Identity Audit
Builder Plan
Brands wanting to actively attract and onboard franchisees
Designed to help you confidently bring your first locations to life. Includes everything in Launch Ready, plus:
- Full Franchise Sales Process Setup
- Franchisee Qualification Framework
- Franchise Brochure (Multi-page Design)
- Franchisee Training Program (Light Version)
- Franchise Marketing Strategy (Organic & Paid Outline)ranchise Marketing Strategy (Organic & Paid Outline)
- Site Selection & Real Estate Guidelines
Growth Plan
Emerging franchises scaling operations across regions Includes everything in Builder, plus:
Focused on rapid, structured expansion with scalable tools and systems.
- Comprehensive Franchise Operations Manual
- Custom Franchisee Digital Training Modules
- CRM Setup for Franchise Management
- Lead Generation Campaign Setup
- Franchise Funding & SBA Lending Guidance
- Launch Campaign Assets (Ad Copy, Visuals, Funnel Template)
Scale Plan
Franchisors with multi-location goals & long-term vision. Includes everything in Growth, plus:
Built for brands targeting multi-state growth and operational excellence.
- Franchise Brand Protection Strategy
- Paid Media Management (First Campaign Cycle)
- Real-Time Reporting Dashboard Setup
- Franchise Microsite or Landing Page
- Custom Ongoing Support Plan (90 Days Post-Launch)
- Internal Team Training Materials
Enterprise Plan
Ideal for: Established brands or funded startups building a large-scale franchise system Price: Custom – Based on Scope
Tailored to complex franchise growth needs, built with long-term success in mind. Everything from Scale Plan, plus custom solutions:
- Advanced Franchise CRM Integration
- Multi-Location Rollout Strategy
- Franchise Development Website
- Investor or VC Readiness Support
- Video Training Library Production
- Full-Service Paid Media Execution
- Ongoing Growth Partnership (12+ Months)
Guastel Franchising Process Service FAQs
What services does Guastel provide in the franchising process?
We support franchise brands with everything from strategic planning, marketing, and growth structure to franchisee onboarding and digital enablement. While we don’t offer legal services, we specialize in helping you scale your franchise with precision and performance.
Do you help with creating the Franchise Disclosure Document (FDD) or Franchise Agreement (FA)?
We don’t draft legal documents ourselves, but we work alongside your franchise attorney to ensure your strategic goals, brand standards, and operational expectations are fully supported by your legal documentation.
How can Guastel help me attract qualified franchisees?
We build conversion-focused campaigns, digital funnels, and persuasive sales materials like brochures, landing pages, and lead gen ads to help you connect with the right franchisee candidates.
What’s included in the marketing strategy for launching a franchise?
Our launch strategy includes performance-driven digital campaigns, lead generation, CRM integration, franchise brochures, sales process setup, and guidance on how to promote your opportunity across all major channels.
Do you help with franchise financing and SBA lending support?
Yes—we guide you through making your franchise attractive to financing programs like SBA loans and help franchisees understand their options. However, all legal or financial approvals should be handled with a certified advisor.
Can you help me estimate how much it will cost to franchise my business?
Yes—we provide an approximate financial modeling based on industry benchmarks and your business structure. This includes estimated startup costs, royalty and franchise fee suggestions, tech stack investment, and projected profitability. While our goal is to give you a realistic picture to guide planning and decision-making, please note that these are not guaranteed figures and should be validated with your financial and legal advisors.
What technology do I need to run a franchise network?
We help you define and set up your ideal tech stack, including POS systems, CRMs, communication platforms, and dashboards that ensure consistency, transparency, and operational control.
Do you help with franchise operations manuals and training?
Yes! All of our franchise support plans include operations and training services, with varying levels of depth and customization. From foundational manuals covering staffing, inventory, and brand standards to fully developed digital training programs, we tailor the deliverables based on the plan you select to ensure your franchisees are well-equipped for success.
How do you support franchisees after they launch?
We offer ongoing marketing support, campaign performance optimization, and growth consulting to ensure your franchisees continue to succeed long after their doors open.
How long does it take to go from strategy to franchise launch?
Timelines vary, but we typically guide brands from strategic planning through launch in 4–6 months. We work at your pace to ensure every piece—from documentation to marketing—is aligned and ready.
What if I’m just starting to think about franchising—where should I begin?
A great starting point is understanding your responsibilities and rights as a franchisor. The FTC’s Consumer’s Guide to Buying a Franchise is a great reference—and we can help you build your growth model once you’re ready to move forward.
Why choose Guastel instead of a traditional franchise consultant?
Unlike many consultants who focus only on documentation or legal setup, we specialize in growth infrastructure, digital marketing, and scalable franchise operations. We position your brand for long-term success, not just a launch.
Franchise Reviews
The Guastel team helped us transition from a single-location business to a franchise-ready brand. Their Builder Plan gave us a clear path, and their strategic guidance on tech stack, sales process, and franchisee onboarding saved us months of trial and error. Their knowledge of digital marketing and franchise structure is top-tier.
Guastel Agency wasn’t just a consultant—they were our growth partner. Their franchise operations manual, digital training modules, and lead generation funnel helped us scale from 3 to 12 locations in under a year. The level of professionalism and attention to brand integrity was exactly what we needed to grow with confidence.
I’ve run a successful construction business for years, but the idea of franchising was overwhelming—until I found Guastel Agency. They helped us define every part of the model, from our pricing strategy to our training systems. Their ability to turn a complex, hands-on business into a replicable franchise operation was impressive. We're already onboarding our second franchisee and expanding into a new state.
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