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Why is eCommerce Replatforming Important?

Questions Before the Move? We’ve Got Answers. How It Works, Why It Works.

FAQs: eCommerce Platform Migration
It’s the process of moving your online store from one eCommerce platform to another—like switching from WooCommerce to Shopify, or Magento to BigCommerce. It includes transferring products, customers, orders, content, design elements, and SEO—all while keeping your store functional and secure.
If your current platform is slowing you down—whether due to limited features, poor performance, or scalability issues—migration can unlock faster speed, better UX, stronger integrations, and tools that boost conversions.
No. We ensure all key data—products, customer info, orders, metadata, and media—is fully preserved, mapped, and optimized for your new platform. Data integrity is a top priority.
Timelines vary based on store size and complexity, but most migrations take between 2 to 6 weeks. We provide a detailed timeline upfront and keep you updated throughout the process.
Not if it’s done right. We implement SEO best practices like 301 redirects, URL mapping, and metadata transfer to ensure your search visibility remains intact—or improves post-migration.
Absolutely. Migration is the perfect opportunity to upgrade design, UX, and site speed. We can revamp your store or migrate with minimal changes—it’s entirely up to your growth goals.
We support migrations between Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, PrestaShop, and custom-built platforms. We tailor the process to fit your stack.
Our service includes full data migration, platform setup, custom design (if requested), app/integration matching, SEO preservation, testing, launch support, and post-launch optimization.
No, you won’t lose any of it. We securely migrate your full customer database, order history, account details, and purchase records to your new platform. This ensures your store keeps all critical data for future marketing, analytics, and customer service. Your past performance stays intact—and usable.

Migrate Smarter. Scale Faster. Sell More.

Replatforming isn’t just a technical move — it’s a strategic leap and a business decision. At Guastel, we turn complex migrations into seamless transitions that protect your data, preserve your SEO, and elevate your customer experience. Whether you're moving from WooCommerce to Shopify, Magento to BigCommerce, or any custom platform, our expert team ensures zero downtime, full order and customer history retention, and a store built for future-proof growth. We don’t just migrate — we optimize, modernize, and maximize your digital potential.

Seamless Migration. Maximum Impact.

Apparel & Fashion Brands | Fashion Meets Functionality
Upgrade to a modern platform that supports your fast-moving collections, inventory sync, and mobile-first design.
Migrate Your Fashion Store
Health & Wellness Products | Wellness That Works Smarter.
Move to a platform that delivers seamless shopping, recurring subscriptions, and a stress-free wellness experience.
Optimize Your Wellness Platform with Us
Consumer Electronics | Power Up Your Tech Store
Get lightning-fast performance, scalable infrastructure, and better UX for high-value product sales.
Upgrade Your Electronics Site
Professional Services | Serve Clients with Smart Platform
Migrate to a system that supports booking, content, and lead capture in one streamlined solution.
Modernize Your Services Platform
Large Enterprises | Enterprise Migration, Done Right
Transition securely and efficiently with zero data loss, system downtime, or brand disruption.
Start Your Enterprise Migration Today.
Specialty & Craft Goods | Artisan Brands, Elevated.
Build a more beautiful, discoverable store that showcases your products and drives conversions.
Transform Your Craft Store
Real Estate Companies | Smarter Listings, Better Experience
Migrate to a flexible platform that integrates listings, CRM, lead capture, and search tools.
Upgrade Your Real Estate Site Now
Franchises & Multi-Location Brands | Unified Commerce for Every Location
Consolidate your digital operations across all stores with centralized control and local flexibility.
Streamline Your Franchise Network
CBD, Cigar & Regulated Products | Compliance Meets Conversion
Move to a platform tailored to your regulatory needs, SEO demands, and payment complexities.
Migrate Your Regulated Brand
Data migration process
8 Steps for Replatforming Your eCommerce Site

Step 1. Planning: create a data migration plan

Data migration is a complex process, and it starts with evaluating existing data assets and carefully designing a migration plan. The planning stage involves four steps.

Step 2. Data auditing and profiling

This stage examines and cleanses the full scope of migrating data. It aims to detect possible conflicts, identify data quality issues, and eliminate duplications and anomalies

Step 3. Data backup: protect your content

Technically, this stage is not mandatory. However, best data migration practices dictate a full backup of the content you plan to move—before executing the migration.

Step 4. Migration design

The migration design specifies migration and testing rules, clarifies acceptance criteria, and assigns roles and responsibilities across the migration team. Though you can use different approaches, extract, transform, and load (ETL) is the preferred one.

Step 5. Execution: focus on business goals

This is when migration—or data extraction, transformation, and loading—actually happens. We mentioned before, with zero downtime and the lowest possible risk of critical failures.

Step 6. Data migration testing

Testing is not a separate phase, as it happens across the design, execution, and post-migration phases. If you have taken a trickle approach, you should test each portion of migrated data to fix problems on time.

Step 7. Post-migration audit

Before launching migrated data in production, validate the results with key stakeholders. This stage ensures that information has been correctly transported and logged. After a post-migration audit, the old system can be retired.

Step 8. Performance Tracking & Iteration

Post-launch, we monitor your content’s performance and recommend updates based on data to continually optimize conversion and sales.

Considerations Before eCommerce Replatforming

Clearly define the business goals for replatforming: what challenges are faced or missed opportunities associated with the current platform. Align the replatforming effort to maximize the business impact across these issues. Taking this step will help ensure executive buy-in for the project as well.

What are the costs associated with ecommerce replatforming? Ensure you have the technical expertise and availability necessary to support the replatforming project. Do a thorough examination of the current platform’s Total Cost of Ownership (TCO) and the costs involved in both migration and operation of the new platform: licensing fees, development, configuration, data migration, and ongoing maintenance.

Evaluate the ability to migrate existing data from various systems (data, order, inventory) and ensure integration with legacy systems (CRP, ERP, etc.) already in use without any complexity or loss of performance.

When considering a new eCommerce platform, consider whether it has all the core functionality desired or supports the desired integrations. Ensure not just availability but also usability of those functions and essential elements such as bulk upload, categorization, shipping options, and filters. Know your relative peak volume, where scaling needs to occur, and what existing integrations may need replacement with new services or features.

Ensure the platform offers admin and analytics features that make life on the platform easier. Do a deep dive on whether the platform meets the security/compliance requirements, which may require consultation with legal or a review of documentation / SLAs. Assess how often the platform releases updates and any ongoing costs for platform customer service and support or if there is an active community forum for self-help materials.

The length of time in any replatforming project depends on the complexity of the existing system, the size of the product catalog and customer database, and how many changes are being made during the replatforming process. Depending on the size of the IT team available to help, this process can take a few weeks to a few months.

Most organizations considering changing eCommerce platforms have hit a limitation (see above) with performance, functionality, or cost on a current eCommerce platform and are looking for a better alternative without needing to rebuild the eCommerce platform from scratch.

Our service includes full data migration, platform setup, custom design (if requested), app/integration matching, SEO preservation, testing, launch support, and post-launch optimization.

No, you won’t lose any of it. We securely migrate your full customer database, order history, account details, and purchase records to your new platform. This ensures your store keeps all critical data for future marketing, analytics, and customer service. Your past performance stays intact—and usable.

eCommerce Platform Migration.

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